Being Context Sensitive, in Amazon Jungles

Tipping point’s author Malcom Gladwell discusses in great
detail the power of context and its implications in epidemiology. However there
is another kind which could adversely effect context driven expansions in quite
interesting ways. In the following screenshots, the power of context is apparently
being ignored by the full text search and substitution algorithms which are
considering the Amazon jungles as Amazon the company. The mistake being replicated
by both Google Finance and Forbes websites.

We definitely need something better than the following pseudo

(String.IndexOf(<companyName>), <companyname>.StockSymbol)

A text based context sensitive substitution which actually
recognizes when word “Amazon” as in the jungle and Apple as in the fruit.

amazon trial.JPG